Can your potential customers find you when they search for your company name, brand, product or service on the web? Most visits to websites start with a visitor typing a query in a search engine such as Google, Bing or Yahoo. If you are not within the first dozen or so search results you may be losing hundreds of potential visitors, leads, inquiries and customers. on a daily basis. The difference between the first position and the twentieth position in search results can often be the difference between online success and failure.
Search Engine Optimization (SEO) is the art and science of ensuring that your website is found in search for all the phrases and queries that are relevant and important to your business, brand, products and services.
We at FrontPoint Systems have years of experience and the necessary expertise and skills for the most effective SEO strategy for your website and business. Each website and online business is different and unique. We therefore start by getting a better understanding of your business, your target market, and visitor demographics. We then formulate the overall objectives of your SEO strategy – is it to increase traffic, improve brand awareness, increase leads, improve conversion to sales or something else. We agree on the metrics that will be used to measure success. This is followed by a careful evaluation and detailed analysis of your current website traffic, site content & structure, current search engine rankings, referral sources, incoming links, researching how visitors are finding you and discovering untapped traffic sources and relevant keywords.
All of this is used to formulate an overall SEO plan that includes several components and steps. These may include recommended changes in site content, titles, HTML tags, site structure, links, site map creation. All of our techniques strictly adhere to the webmaster guidelines provided by Google, Bing and other search engines. This is followed by auditing the quality of all your current backlinks from external websites. Natural, relevant links from external sites can boost your ranking in search engines, while unnatural, purchased and irrelevant links can harm or penalize you in search engines. It is therefore important to audit the quality and relevance of your backlinks and request removal or disavow those that are harmful. The best way to create natural, relevant backlinks and boost your search rankings and traffic is to create high quality, valuable content that will compel visitors and websites to share and link to. Finally, we monitor and measure the metrics that determine if the SEO strategy and plan is working and achieving the desired objectives. Based on the outcomes we then make necessary changes and corrections in the strategy and repeat the process.
As is evident a successful SEO strategy is not just a one-time effort. Rather it is an ongoing process that can yield tremendous benefits and returns on your effort and investment when done right. It can take your online business to a whole new level of success.
Contact us today for free evaluation of your website and see how our SEO expertise can take your online business to a new level.